WDs and end-users, revisited
Thursday, February 28th, 2008I can’t say I’m surprised by the open can of worms from my last post on WDs who sell direct to the end-user online, undercutting the mobiles. But it is a healthy debate. Let’s explore further:
Independent mobiles: What, specifically, are you doing to sell yourself and your service to your customers so that a price you can’t match isn’t that desirable? What can WDs do to earn your business, aside from not directly competing with you?
Flag trucks: Do you utilize WDs? If so, how much? If not, do you get everything you need from your brand, or do you just not carry what’s not available?
WDs: What are you doing to gain/keep the trust of your mobile customers? What value-addeds do you offer beyond quantity of SKUs?
Manufacturers: What are you doing to protect your product and brand in the aftermarket? Do you use Minimum Advertised Pricing policies? Have you in the past, or are you considering it?