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My Son, the Distributor
Lessons from a 10-year-old on selling tools




Greetings everyone from the snowy state of Maine! I would first like to say how honored I am for the opportunity to contribute to this column and second to say “Thank you” to Nik Satenstein for all of his insight. I have always enjoyed reading “Mobile Motivations” (often first) with great interest.

Three years ago, on the last week of summer vacation, I was seeing my children to bed and my son, Logan, said, “Dad, I think I will go with you on the truck tomorrow.”

I said, “OK,” with great surprise, and told him that it might be a long day. He said, “OK.” The next morning he came into the office ready to go and full of energy.

As we entered the second shop, Logan asked if he could carry the tote bag. I smiled and handed it off. Inside, as I started my presentation, Logan grabbed a die grinder and waited his turn. I stepped back and watched as he did his best to recall all of the features and benefits, stumbled with the pricing and then smiled and asked, “Would you like one?”

Logan sold that one, and six more die grinders that day and, man, his presentation really started to flow.

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